The Role Of Technology In Promoting Wellness Tourism: A Case Study Of Thrissur, Kerala
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Abstract
This research paper explores the implications of technology in promoting wellness tourism in Thrissur, Kerala. Thrissur, renowned for its cultural heritage and natural beauty, has emerged as a significant destination for wellness tourism, offering Ayurvedic retreats, yoga centers, and holistic healing practices. In recent years, technological advancements have reshaped the tourism industry, presenting opportunities for enhanced marketing strategies, personalized experiences, and improved accessibility. Through a mixed-methods approach combining quantitative analysis of online marketing data and qualitative insights from tourists, wellness practitioners, and local stakeholders, this study aims to assess the effectiveness of technology-driven promotional strategies in attracting wellness tourists to Thrissur. It also analyzes the impact of digital platforms on visitor experiences, identifies challenges and opportunities for leveraging technology in wellness tourism promotion, and provides recommendations for stakeholders. The findings contribute to the understanding of the role of technology in shaping wellness tourism destinations and offer practical insights for destination marketers, policymakers, and businesses in Thrissur.
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