Quantifying The Tourism Potential And Satisfaction Of Tourists From Wildlife Tourism Destinations: A Study Of National Parks And Wildlife Sanctuaries Of J & K, UT Of India
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Abstract
Assessing the tourism potential of wildlife tourism destinations of Jammu and Kashmir is crucial for successful and sustainable tourism planning and development. Tourism potential indicates the development and success of tourism in various regions and destinations. The present study deals with the mathematical model evaluation of the tourism potential as well as SPSS (Statistical package For Social Sciences) of the wildlife tourism destinations of Jammu and Kashmir. The primary objective of the study is to evaluate the tourism potential of the wildlife destinations, Frequency of satisfied tourists and Satisfaction of tourists at wildlife destinations with the attributes of destinations. The model employs the weighted sum method (WSM) to calculate potential tourism values, for analyzing the frequency and satisfaction SPPS software was incorporated in the analysis for getting mean score. A simple random sampling technique with a structured questionnaire (N = 400) was used to accomplish the research objective. 15 wildlife sanctuaries and 4 national parks were taken into consideration were from the questionnaire were collected from the tourists. destination attributes (Environmental) got score 0.90-0.92 except E6 (Cleanness at destinations) which got lower grade. Followed by the Physical aspect of the destination such as Quality of Roads Availability of Food near Wildlife Destinations, Availability of local Cuisines and Availability of Multiple Cuisines (Grade Score in-between 80-90). In case of social and cultural attributes the results got the grades of 0.90 which very close to 1 that indicates that wildlife destinations of Jammu and Kashmir are having huge potential in social and cultural attractiveness. Overall, the findings determine the significance of enhancing the need to enhance the quality of destination attractiveness attributes like cleanness at wildlife destination, Availability of Tourist Information Centers, Availability of Shopping Facilities and Availability of General Market near Wildlife destinations Jammu and Kashmir to utilize the tourism potential of Wildlife Tourism Destinations of Jammu and Kashmir fullest.
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