A Study Of Motivational Factors For Village Level Entrepreneurs (Vles)

Abstract

India is a developing country. The Indian government has adopted Information and Communication Technology (ICT) to provide the benefits of several schemes and different services to the public. The purpose of using ICT is to render several benefits and services effectively and quickly. In India, all the state governments are more concerned about the same. The government can easily reach out to the people with the use of e-Governance and ICT. The main purpose behind the implementation of e-governance is to provide transparent, quick, interactive, and effective services through governance to the common man at all levels. Therefore, India has implemented a National e-Governance Plan (NeGP) to accelerate the delivery of different government services to Indian residents at their neighboring or convenient places. Hence, under the NeGP an important decision was made by the government to start tele-centers commonly known as Common Service Centers (CSC) in India to be established in PPP Mode (Public-Private Partnership mode). The Common Service Centers are run by local entrepreneurs with the support of the government named Village Level Entrepreneurs (VLE). The key aim of this study is to find out the different factors that motivate rural entrepreneurs to start CSCs. This study will assist the government as well as non-government agencies to motivate the youth of the village and women to start the telecentres to provide government services and successful e-governance.