Animal Representation in Advertising – A Cross-Cultural Analysis of Indian and Global Trends

Authors

  • Ashish Kumar Sharma School of Business, Mody University of Science and Technology, Lakshmangarh
  • Anjali Sharma School of Law. Mody University of Science and Technology, Lakshmangarh
  • Ankita Goyal School of Business, Mody University of Science and Technology, Lakshmangarh

DOI:

https://doi.org/10.53555/jaz.v44iS3.790

Keywords:

Advertising, Animal, Ethics, Indian and Global Trends

Abstract

Advertising is a powerful tool that shapes consumer behavior, influences public perception, and reflects societal values. Animals have been a common motif in advertising campaigns for decades, playing various roles from mascots to symbols of different brands and products. However, the use of animals in advertising raises ethical questions and concerns about the treatment and portrayal of animals. This paper aims to provide a comprehensive comparative analysis of the use of animals in advertising, focusing on Indian and global trends. It explores the historical context, ethical considerations, legal regulations, cultural influences, and recent shifts in the use of animals in advertising. The analysis offers insights into the evolving relationship between animals and advertising in India and its alignment with or deviation from global practices.

Downloads

Download data is not yet available.

Downloads

Published

2023-10-12

Issue

Section

Articles

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.