Analysis of Beef Marketing Channels in Makassar City Slaughterhouses, South Sulawesi Province, Indonesia

Abstract

Makassar City Slaughterhouses (RPH) have the role of being a cattle barn before slaughter, slaughtering beef cattle belonging to wholesalers (middlemen) and also beef marketing activities. The research aims to identify beef marketing channels in Makassar City Slaughterhouses. The research was conducted in July 2022. The results showed that there were 2 patterns of marketing channels for beef at RPH in Makassar city, namely: (1) Cattle Breeders - Inter-Regional Traders - Butcher Entrepreneurs - Retailers - Final Consumers and (2) Cattle Farmers - Inter-Regional Traders - Butcher Entrepreneurs - Final Consumers.