Biochemical Analysis And Impact Of Chicken Consumption On Human Behavior

Abstract

Poultry meat is an integral part of human diet due to its high protein content, amino acids, low cholesterol, unique flavor, and affordable price. The production of chicken carried out all over the world. In Pakistan, the poultry industry is a notable and dynamic part of agricultural industry. The purpose of this study was to assess the effect of chicken consumption in people attending University of Okara. The questionnaire was designed to collect the data of about 500 people. It was found that 34% males and 66% females contributed. People consuming desi and poultry chicken shows significant difference and (166.67 ± 119.30) while the frequency of chicken consumption was (125±92.1710). People consumed chicken showed their interest by buying through different sites (125±127.72). People feel energy changes after consumption and those who felt no change shows non-significance. Chicken consumption relation with social bonding and impact on habits show significant differences. The Biochemical analysis including Endocrinology test, Lipids profile, and Liver function of people show variation in both groups. To conclude, mostly people consume poultry chicken rather than desi due to availability. Chicken consumers show positive response according to effect on behavior, but reduced chicken consumption due to increased prices.