Prospects for Free-Range Chicken Development in Meeting Market Demand in South Sulawesi

Abstract

Free-range chicken farming has promising prospects for development, whether we admit it or not, consumer appetite for free-range chicken is still very high, this can be seen from population growth and demand for free-range chicken which increases from year to year. So it is not surprising that the culinary business using free-range chicken as its raw material is mushrooming and increasing rapidly, especially in tourist destinations in Indonesia. It seems to be a breath of fresh air for beginner breeders and for those who want to try free-range chicken farming. This research aims to analyze the prospects, potential, and demand for free-range chickens in Indonesia. The increase in the free-range chicken population in the last 4 years, namely in 2019 as many as 30 038 625 birds, until in 2022 it will be 30 996 054 chickens, means that products in the form of free-range chicken meat and eggs also increase. The increase in the amount of production every year has not been able to meet the consumption needs of the population in South Sulawesi. Production of free-range chicken meat in 2022 will be 5,590,90 tons, while the amount of consumption required will be 63,697,438 tons. Likewise, free-range chicken egg products in 2022 will amount to 20 069.95 tons, while the need for eggs will reach 175 033 tons. The high demand for consumption shows potential business prospects in developing free-range chicken businesses in South Sulawesi Province.