An Analytical Examination of Different Brands and Schemes Within the Mutual Fund Industry in India
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Abstract
This study aims to comprehend the performance and preference of mutual fund products/services in India, analyzing them from both marketing and finance perspectives. Consequently, the research employs marketing research tools and techniques to understand customer preferences, along with financial analysis methods to assess various mutual fund performances. Survey results indicate a growing awareness of mutual funds over time, as evidenced by the industry's overall progress and the proliferation of schemes. Key influencers prompting investors to invest in mutual funds include agents, relatives, and acquaintances.
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