Revisiting The Role Of Sbi In Digitization Mapping: A CSR Initiative

Abstract

Digitalization has inaugurated a new approach to publicize socialization in all types of organizations, generally, and businesses specifically. Stakeholders now favour companies that adhere to social standards and virtues. The companies comprehend that it is essential for the advertising of their CSR activities so that the viewing public can fully comprehend that they are engaged with a business that delivers facilities that benefit society. With the advancement of technology, cyberspace provides several portals upon which content can be posted. Once the viewers are engaged with the organization, the word is dispersed in such a way that the company garners prominence. Using such an added benefit, the company uses this framework to endorse the business to its full extent too. This is accomplished with the assistance of digital marketing. This paper emphasizes the marketing potential of CSR efforts for businesses and the necessity of social media advertising of such programs in the current technology era. This essay also discusses how using digital channels like social media, websites, blogs, and emails to promote CSR initiatives can be advantageous to the business in the long run. As a result, this article aims to connect the CSR principle to marketing by categorizing various theoretical
viewpoints that suggest a connection between the two concepts. The present paper is an attempt to capture the extent of digitalisation of services and the subsequent impact on the CSR performances of the largest bank in the Indian sub-continent- State Bank of India. The paper tries to analyse the growth of CSR activities vis a vis the rate of digital services provided by the bank.