The Influence Of Consumer Behavior On Purchasing Decisions For Boneless Milkfish: Partial Least Squares Structural Equation Modeling (PLS-SEM) Methods

Authors

  • Ainun Fitria Yusuf
  • Abdul Razak Munir
  • A. Nixia Tenriwaru

DOI:

https://doi.org/10.53555/jaz.v44i5.3018

Keywords:

Consumer Behavior, Purchasing Decisions

Abstract

Milkfish is one type of fish that has a specific taste and is well known in Indonesia. Thus, milkfish have the potential to be developed as a raw material for more varied processed products. Therefore, companies consider consumer behavior in their business strategy, so it is necessary to know what factors influence consumer behavior in purchasing decisions for boneless milkfish. This study aims to find out the influence of cultivation factors, personal factors, product quality factors, and price factors on consumer Department of Management, Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia. Behavior in purchasing decisions for boneless milkfish. This study involved 55 respondents who had bought or were buying processed boneless milkfish. The collected data were analyzed using SEM (Structural Equation Model) analysis tools with Smart PLS (Partial Least Square) techniques. The results of this study inform that cultural factors do not have a significant and positive effect on consumers so it can be stated that consumer behavior does not play a role in mediating cultural factors on purchasing decisions for boneless milkfish. Meanwhile, other factors have a significant and positive effect on consumer behavior.

Downloads

Download data is not yet available.

Author Biographies

Ainun Fitria Yusuf

Agribusiness Study Program, Graduate School, Hasanuddin University, Indonesia.

Abdul Razak Munir

Department of Management, Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia.

A. Nixia Tenriwaru

Department of Agricultural Science, Faculty of Agriculture, Hasanuddin University, Indonesia.

References

Milkfish Cultivation Technology. (2017). Marine and Fisheries Service of Central Java. Province.

BPS (Central Bureau of Statistics) South Sulawesi, Pangkep Regency in Figures. BPS Sulawesi Province, 2021.

Yusuf Abdul Aziz. (2022, March 26). Accidental Sampling Method: Methods and Examples - Deepublish Store. Deepublish Store. https://deepublishstore.com/blog/metode-accidental-sampling/

Slovin's Formula: What is it and when do I use it? (2013). Statistics How To.

https://www.statisticshowto.com/probability-and-statistics/how-to-use-slovins-formula/

Understanding The Outer Model Test In Smart Pls. (2023). Binus.Ac.Id.

Https://Www.Facebook.Com/Anwar.Hidayat1. (2018, August 25). Pls Sem: Measurement of Model Fit (Inner and Outer Model).

Understanding The Outer Model Test In Smart Pls. (2023). Binus.ac.id.

Sarstedt, et al (2017). Partial least squares structural equation modeling using SmartPLS: a software review. Journal of Marketing Analytics, 7(3), 196–202.

Milkfish is the new export favorite. (2023). Sulselprov.go.id

Susanto, E. (2010, July 27). Processing of milkfish (Channos Channos Forsk) with soft spines. ResearchGate; unknown.

Sarnita Sadya, & Dimas Bayu. (2022, September 15). Indonesia's milkfish production will drop by 3.97% in 2021

dkp.jatengprov.go.id. (2017). Milkfish Cultivation Technology. Marine and Fisheries Service of Central Java Province.

Milkfish is the new export favorite. (2023). Sulselprov.go.id.

Diskominfo-Sp Pangkep. (2020). Selayang Pandang. Pangkepkab.go.id.

https://pangkepkab.go.id/selayang-pandang

Muhammad Fitri, Syamsuar, Sumarni, & Sri Udayana Tartar. (2018). Production Of Milkfish (Chanos- Chanos Forsskal) Without Thorns Fresh Taste Parape. Journal of Service Dynamics, 6(2), 201-210. https://doi.org/10.20956/jdp.v6i2.13493

Yap, W. G., Villaluz, A. C., Soriano, M. G. G., & Nia, M. (2007). Milkfish production and processing technologies in the Philippines. ResearchGate;

Downloads

Published

2023-12-27

Issue

Section

Articles

Most read articles by the same author(s)

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.