Study on Factors Influencing Consumer Purchase Behaviour with Special Reference to Chennai

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Published: Nov 29, 2023
DOI: https://doi.org/10.53555/jaz.v44i5.2850
Keywords:
Consumer buying behavior, Purchase behavior, organic foods, Green products, millenials

Main Article Content

Ms. Snekha. M
Dr. Sreeya B

Abstract

The developed countries are majorly focused on covering organic foods, whereas India is yet to concentrate on organic food products. On a whole many factors are influencing consumer buying behavior of organic food products. The main objective is to understand the influence of various factors on the consumer purchase behaviours of organic food products. The survey is conducted through a structured questionnaire collected from the consumers of organic food products in Chennai region. The sample size of the study is 385. Data collected is analyzed using SPSS. It was found that consumer perception greatly influence the consumer purchase decision. Also perception of these of millennial/other generation parents do not vary with respect to price, consumer loyalty and offers/ discount.

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How to Cite
Ms. Snekha. M, & Dr. Sreeya B. (2023). Study on Factors Influencing Consumer Purchase Behaviour with Special Reference to Chennai. Journal of Advanced Zoology, 44(5), 309–311. https://doi.org/10.53555/jaz.v44i5.2850
Issue
Vol. 44 No. 5 (2023)
Section
Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biographies

Ms. Snekha. M

Research Scholar, Department of Management Studies, Saveetha School of Law, SIMATS, Tamil Nadu, India

Dr. Sreeya B

Associate Professor, Department of Management Studies, Saveetha School of Law, SIMATS, Tamil Nadu, India

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