Optimization of Fresh Water Fish Culinary Tourism in Gowa Regency

Abstract

This research aims to determine production factors, then analyze the amount of profit and examine the optimization of the freshwater fish culinary tourism business in the Beroanging area of the Bili-Bili Reservoir, Gowa Regency. The research was carried out in February–April 2023 using a survey method and a total sampling method of 15 respondents consisting of business owners. The data obtained was analyzed using the formula for total costs, total revenues, total profits and continued using the simplex linear programming method with POM-QM software. The research results show that the actual profit from the grilled tilapia fish menu in one month is IDR. 5,749,500 and each portion is IDR. 20,000 while the fried tilapia fish menu makes a profit of IDR 2,032,500 and each portion is IDR 13,000 where this value is influenced by the number of tourists. So the solution from the linear programming analysis is that business actors should produce 442 portions of grilled tilapia with an optimal profit of IDR. 8,840,000.