Bridging Cultures In The Digital Age: Analyzing The Impact Of Online Platforms On Global Interactions
DOI:
https://doi.org/10.53555/jaz.v43i1.4921Keywords:
Digital Media, Cross-Cultural Understanding, Media Literacy, Social Media, Global Communication, Cultural EmpathyAbstract
The following paper aims at unveiling the impact of digital media on cross-cultural relations in present day globalized environment. As the means of social communication in the shape of social networks, messaging applications, and communities evolved, so did the ability to share cultural content and values; thus, both creating a mutually beneficial cultural exchange and witnessing the effects of cultural confrontation. This paper seeks to discuss how digital media is significant in the creation and misconceptions of cultures through a lens of cultural sensitivity. This quantitative study draws on two types of available data: results from social media usage surveys and qualitative interviews with distinguished specialists in international communication. The study reveals how digital media serves to mediate culture while at the same time, indicating that media literacy is important in trying to understand interactions in a culture.
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Copyright (c) 2022 Dr. Suhas Durgadas Pathak, Dr. Bhaskar Prabhakarrao Bhosale, Dr. Bhagawan Nagorao Suryawanshi, Mr. Saheb Bhiwa Gajbhare
This work is licensed under a Creative Commons Attribution 4.0 International License.
