"Investigating The Relationship Between Gastronomy Business And Quality Of Life: A Study Of Punjab's Culinary Entrepreneurs"

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Chef Sonu K. Katnoriya
Chef Bhupinder Singh
Chef Vishal Prabhakar Gawande

Abstract

This study delves into the intricate relationship between quality of life and the gastronomic business landscape in the vibrant region of Punjab. With a focus on the culinary domain, the research aims to unravel the nuanced connections between the gastronomic industry and the overall well-being of individuals. Through a comprehensive examination of Punjab's rich and diverse culinary landscape, encompassing traditional cuisines, local eateries, and emerging gastronomic trends, the study seeks to identify how the gastronomic sector contributes to or influences the quality of life for both consumers and those engaged in the business.


Utilizing a mixed-methods approach, including surveys, interviews, and observational analyses, the research explores the multifaceted dimensions of quality of life within the context of gastronomic experiences. Factors such as accessibility, affordability, cultural significance, and social interactions will be scrutinised to discern their impact on individuals' overall satisfaction and well-being.


Furthermore, the study aims to uncover insights into the challenges and opportunities faced by those involved in the gastronomic business in Punjab. By understanding the intricate dynamics at play, this research seeks to provide valuable recommendations for stakeholders, policymakers, and entrepreneurs to enhance the quality of life within the gastronomic sector, fostering a more sustainable and enriching environment for both businesses and consumers in Punjab. Ultimately, this exploration of the intersection between the quality of life and gastronomic business in Punjab contributes to a broader understanding of the socio-cultural and economic dimensions that shape our experiences in the realm of food and culinary delight.

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How to Cite
Chef Sonu K. Katnoriya, Chef Bhupinder Singh, & Chef Vishal Prabhakar Gawande. (2024). "Investigating The Relationship Between Gastronomy Business And Quality Of Life: A Study Of Punjab’s Culinary Entrepreneurs". Journal of Advanced Zoology, 45(3), 679–685. https://doi.org/10.53555/jaz.v45i3.4415
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Articles
Author Biographies

Chef Sonu K. Katnoriya

(Asst. Professor, School of Hospitality, GNA University, Phagwara, Punjab)

Chef Bhupinder Singh

(Asst. Professor, School of Hospitality, GNA University, Phagwara, Punjab)

Chef Vishal Prabhakar Gawande

(Asst. Professor, School of Hospitality Management, AURO University, Surat, Gujrat)