A Study Of Marketing Challenges Faced By Agro Producers Through Agricultural Produce Marketing Committees In The Of Maharashtra

Abstract

The production and marketing aspects of agricultural products are two sides of the same coin. Marketing oriented production would be the key to success than production based marketing. In the current distribution of agricultural products, the agricultural and related departments dealing with product efficiency are completely separate from the marketing organization. This caused a visible lack of integration in the planning and implementation of different systems at the district level. In the marketing of agricultural products, there is a need for convergence between agriculture and related departments. This requires a convergence of systems and resources to explore synergies for the benefit of farmers. The current system seems to indicate that the existing deficiencies on the marketing front are mainly due to the lack of coordination between the production and marketing departments. The objective of this literature review is to examine the gaps and deficiencies of various agricultural marketing infrastructures, their geographical distribution in the state of Maharashtra to enhance marketing and related activities in India.