Impact Of Return To Origin On E-Commerce Business

Abstract

- commerce is a boom in the modern business. E-commerce (electronic commerce) is the activity of electronically buying or selling products on online services or over the Internet. E-commerce is one of the most dynamic and important sectors of the economy as well as one of the main factors leading to greater competitiveness. The development of E-commerce is driven by rapidly expanding Internet access, but also by growing mobility and popularity of portable devices, via which customers order goods and services at a convenient time and place more and more frequently. The strength of a business is determined by how well it can manage to provide its products and services at the right price, time, and quality. In today’s fierce competitive world, E-commerce businesses are often up against their peers from different geographical regions. It makes perfect sense for a company to expand its operations geographically, which would allow them the advantages of quickly reaching out to more customers and building good word of mouth for the brand. But, it also give rise to the risks like additional costs associated with logistics, longer delivery time than expected, problems with adjusting the inventory levels to match customer needs at each location, etc. That’s why it makes sense to think about Return to Origin (RTO) before calculating revenue and profits. So, this paper is on impact of RTO on E-commerce business and it also discussed preliminary findings of research undertaken with the Indian ecommerce company.

Keywords: E-Commerce, Returns, , Satisfaction, Reverse Logistics, Customer Support.