Listing Of Brand Management Process Parameters In Multinational Companies And Indian Origin Companies In The Biopharmaceutical & Pharmaceutical Industry
DOI:
https://doi.org/10.53555/jaz.v45iS1.3900Keywords:
Brand Management Process, Top Management in Biopharmaceuticals Organizations, Brand Management Parameters, Pharmaceutical Brand ManagementAbstract
Brand management is a departmental function of marketing that
conceptualizes, designs, manages trademarked brands or portfolio of brands. The biopharmaceutical companies in India internalizes the brand management processes diligently, but certain differences arise in terms of the actual processes/systems. The following paper identifies the parameters for brand management of both the Indian as well as the MNCs with respect to the parameters that are evaluated for implementation of the brand management processes. 7.(Dogramatzis, 2002b)
Downloads
References
EP News Bureau. (2021, 2 8). Indian pharma market expected to grow to$130 bn by 2030: Gowda. (E. News, Ed.) Mumbai, Maharashtra, India. (EP News Bureau, 2021)
Pharma 50: The 50 largest pharmaceutical companies in the world. (2022). Drug discovery & development. https://www.drugdiscoverytrends.com/pharma-50-the-50-largest-pharmaceutical-companies-in-the-world/ (Pharma 50: The 50 Largest Pharmaceutical Companies in the World, 2022)
Liu, K., & Racherla, U. S. (2019). Historical Evolution of India’s Patent Regime and Its Impact on Innovation in the Indian Pharmaceutical Industry. In Historical Evolution of India’s Patent Regime and Its Impact on Innovation in the Indian Pharmaceutical Industry (1st ed. 2019 ed., pp. 271–298). Springer. https://doi.org/10.1007/978-981-13-8102-7_12. (Liu & Racherla, 2019)
Jantunen, I. (2015, 11 27). Pharmaceutical serialization and brand management. Retrieved from https://www.linkedin.com/pulse/serialization-pharma-logistics-iiro-jantunen
Low, G. S., & Fullerton, R. A. (1994). Brands, Brand Management, and The Brand Manager System: A critical Historical Evaluation. JMR, Journal of Marketing Research, 173-190.
Ropo, J.-P. (2009). Thesis-Brand Management and Branding: Creating a Brand Strategy for ADcode. Tempere, Finland: Tempere University. Retrieved from
https://www.theseus.fi/bitstream/handle/10024/8472/Ropo.Juha-Pekka.pdf
Dogramatzis, D. (2002b). Pharmaceutical Marketing (1st ed.). Florida, USA: CRC Press.(Dogramatzis, 2002b)
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Dr. Salil Sabnis
This work is licensed under a Creative Commons Attribution 4.0 International License.
