Navigating The Digital Marketing Landscape: A Comprehensive Study On Effectiveness, Influencing Factors, And Strategic Recommendations For Businesses
Article Sidebar
Main Article Content
Abstract
This study explores the dynamics of digital marketing effectiveness and its implications for businesses. The research investigates the correlation between income levels and the duration of digital marketing utilization, revealing nuanced insights for tailoring strategies based on income brackets. Emphasizing the significance of website promotion in driving organic search revenue, the study advocates for prioritizing comprehensive online marketing campaigns. Insights from a literature review highlight the dynamic nature of digital marketing trends, challenges in measuring ROI, and the importance of understanding consumer behavior in the digital realm. Practical recommendations include staying abreast of technological advancements, investing in robust analytics, and focusing on personalized marketing strategies. Overcoming challenges in digital marketing implementation, especially data security concerns, is crucial. Small and medium-sized enterprises (SMEs) are encouraged to leverage cost-effective strategies, while fostering long-term relationships with digital marketing companies is recommended. The study concludes by providing actionable insights to guide businesses in optimizing their digital marketing efforts and adapting to the ever-evolving online landscape.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Henning, J. (2010). Consumer Attitudes towards Social Media Market Research. Casrotech.
Cheeyancheri, R. (2010). Social Networking in Customer Care Centres – Thought Paper. Infosys.
Lampe, C., Ellison, N., & Steinfield, C. (2006). A Face(book) in the Crowd: Social Searching vs. Social Browsing. Proceedings of the 2006 20th Anniversary Conference on Computer Supported Cooperative Work.
Bargh, J., & McKenna, K. (2004). The Internet and Social Life. Annual Review of Psychology.
Bargh, J. A., McKenna, K. Y., & Fitzsimons, G. M. (2002). Can You See the Real Me? Activation and Expression of the "True Self" on the Internet. Journal of Social Issues.
Aker, D. A., & Stayman, D. M. (2005). Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact. Journal of Advertising Research, 30(4), 7-17.
Bruner, G. C., & Kumar, A. (2000). Web Commercials and Advertising Hierarchy-of-Effects. Journal of Advertising Research, 35-42.
Chen, Q., & Wells, W. D. (2005). Attitude Toward the Site. Journal of Advertising Research, 27-37.
Clark, S. P. (2002). Unconscious Processing of Internet Advertisements. M.Sc., University of Guelph (Canada), 96 pages; AAT MQ67344 (Retrieved from Proquest), 2002.
Donthu, N., Cherian, J., & Bhargava. (2003). Factors Influencing Recall of Outdoor Advertising. Journal of Advertising Research, 33(3), 64-72.
Ducoffe, R. H. (2004). Advertising Value and Advertising on the Web. Journal of Advertising Research, 36(5), 21-35.
Kotler, P., & Keller, K. L. (2008). Marketing Management, 13th Edition.
Cooper, D. R., & Schindler, P. S. (2006). Business Research Methods, 9th Edition. Tata McGraw Hill.
Kothari, C. R. (2004). Research Methodology-Methods & Techniques, Second Edition.
Gupta, S. P. (2005). Statistical Methods, Thirty Fourth Edition.
Chaudhuri, A. (1995). Brand Equity or Double Jeopardy? Journal of Product & Brand Management, 4(1), 26–32.
Dodds, W. B., & Grewal, D. (1991). Effect of Price, Brand, and Store Information on Buyer’s Product Evaluation. Journal of Marketing Research, 28(3), 307-319.
Davis, D. F., Golicic, S. L., & Marquardt A. J. (2008). Branding a B2B Service: Does a Brand Differentiate a Logistics Service Provider? Industrial Marketing Management, 37, 218-227.
Kothari, C. R. (1985). Quantitative Techniques, 3rd Edition. Vikas Publishing House Pvt Ltd, New Delhi
Arunkumar, & N. Meenakshi (2007). Marketing Management. Vikas Publishing House Pvt Ltd, New Delhi.
Rajagopal (2004). Marketing Management. Vikas Publishing House Ltd, New Delhi.
Uma Sekaran (2009). Research Methods for Business, Fourth Edition. Shell Print-N-Pack, Noida.