Customers’ Perception On Challenges Of Digital Banking System With Reference To Select Public Sector Banks In Karnataka

Abstract

One of the biggest innovations in the banking sector throughout its lengthy history is digital banking. Notwithstanding the numerous advantages that consumers derive from online banking, there exist several significant apprehensions and obstacles for marketers operating within the online banking industry. The main obstacles that internet banking marketers must overcome to thrive in this industry are minimal marketing budgets, traditional banking habits, security, technological problems, and transaction difficulties.  As time has gone on, digital banking has emerged and is proving to be a success for the banking industry. The idea of digital banking is widely accepted in today's world, and it quickly gained popularity as a method of conducting business. The financial services industry is being redefined by the irresistible force of digital. The goal of the current study is to identify the variations in issues related to digital banking. The 600 participants in the study were chosen at random from among those who used digital banking services in Karnataka. The study identifies the issues with digital banking services that clients of various public sector banks encounter. Primary data gathered through questionnaire served as the foundation for the study. The data has been analyzed and interpreted using SPSS. Chi-square analysis and the t-test have been applied.