MOTIVATIONAL PRACTICES AND RETENTIONAMONG EMPLOYEES OF HEALTH CARE SECTOR IN TAMIL NADU

Abstract

Protection, maintenance, and improvement of health and abilities; prevention and treatment of disease, infection, and injury; alleviation of patient suffering through accurate diagnosis and care; promotion of care for individuals, families, and communities around the world, around the clock: these are the missions of hospitals. The importance of the human element in health care cannot be overstated. In this service economy, human capital is the most crucial factor. More and more people are drawn to the health care profession since it is one of the most nuanced and service-oriented fields available. The human element in the health business consists of the many doctors, nurses, and other medical professionals and support workers who are on hand to treat patients and promote public health. The increasing importance of the health care industry makes it imperative that it has the necessary personnel. To maintain a competitive edge, guarantee the continuous flow of health care services to the public, live up to public expectations, alleviate patient suffering, resolve customer complaints, and grow, the health care sector requires the services of qualified professionals. Therefore, the purpose of this research is to analyze the connection between motivational practices in Tamil Nadu hospitals and staff retention. 'Relationship with colleagues & Work Life Balance,' 'Monetary Factors,' and 'Fair Treatment / Respect,' 'Organizational Factors / Work Environment,' 'Roles and Responsibilities,' 'Performance,' and 'Positive Thinking' are the sub-variables of the independent variable, Motivational Practices. We use the terms "Pay Structure & Compensation," "Hospitals Image," "Scope for Growth & Development," "Reward & Recognition Practices," and "Quality of Life" to describe the factors that influence employee retention. In order to gather information for this descriptive study, 387 employees at Tamil Nadu Healthcare Hospitals will be handed a questionnaire. Multiple regressions will be used in this study's analysis. Our research shows that there is a strong correlation between motivational methods and employee retention in the healthcare industry in Tamil Nadu, and that this correlation significantly affects the sector's overall success.