DIGITAL FINANCE MARKETING BUSINESS STRATEGY AND MANAGEMENT

Abstract

The job of this research is to identify the process of digital finance marketing strategies and management systems. The objective in this study has been made on the basis of the goal and the questions have been prepared accordingly.

Literature review: The aforementioned advantages of digital marketing for financial services firms enable them to focus on individuals who have a higher probability of becoming clients. When compared to other marketing channels like print and television, the return on investment is extremely high in the case of digital marketing. Handling money matters is a tough job and attracting people in this process is also quite tough, however, the rise of digital marketing systems has helped increase awareness among people to help them connect with the best finance service providers.

Methodology: This study has collected secondary data and for that journals, articles and research papers have been a great help. It can be seen that the collection of secondary data is able to help in highlighting historical information

Findings and analysis: This section included a thematic analysis of the collected data. Themes have been created to appropriately justify all of the material. This has aided in providing a solution to the research issue.

Discussion

Digital marketing in the finance field has helped banking, insurance and other financial services providing companies in raising concern for proper and better investments to get financial independence after a certain age. Insurance coverage has become attractive to people and the aggressive marketing strategy has increased the sales of many companies effectively. Market research and analysis are highly important in the case of digital financing where it is a must to rectify the target audience.

Conclusion

This section contains a description of the way this study has been carried out and completed the research. A thorough overview of the subject in this study can assist everyone in understanding the way digital financial marketing needs to be handled