A Study on Financial Planning and Forecasting FMCG Industry with specific reference to Bangalore

Abstract

Financial management addresses both short-term and long-term issues. For all financial analysts, the significance of working capital in today's industrial functions cannot be overstated. What matters most is estimating the amount of cash, equity, and other liquid assets that the company can use to maintain day-to-day operations. When it comes to identifying areas of financial weakness and taking corrective action, financial analysis assists management in maximizing its financial strength. It is the beginning point for applying any complex forecasting or planning process. The primary focus of corporate finance is raising capital and allocating it wisely while considering the organization's overall goals. The management must exercise extreme prudence and wisdom in this regard