Resilience and Renewal: An Analysis of Survival Strategies for Sustaining Startups
Main Article Content
Abstract
The changing business environment of today presents a number of hurdles for startup businesses. India's startup ecosystem has witnessed remarkable growth in recent years, attracting entrepreneurs, investors, and innovators from around the world. However, the path to success for startups in India is rife with challenges, including fierce competition, changing market dynamics, and resource constraints. The purpose of this research paper is to examine the survival tactics used by new business owners to get beyond these obstacles. This study aims to shed light on the elements that lead to company success and sustainability. The research presents a variety of survival tactics that include resource optimization, creativity, flexibility, and tactical alliances. These insights provide light on the intricate terrain of startup business. This research paper explores the diverse survival strategies employed by startups in India to navigate these challenges and emerge as sustainable and successful ventures. Through a comprehensive analysis of studies, this paper sheds light on the various tactics, both conventional and innovative, that startups adopt to thrive in this dynamic environment. This study explores the critical role of survival strategies for startups and their multifaceted impact on their long-term viability.
Keywords: Startup ecosystem, survival strategies, challenges, sustainability
Downloads
Article Details
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Bhatnagar A. Indian Startups Survival Strategy - Principal Advisor, Centre for Knowledge Management
Begum A. A Study on Young Entrepreneurs Survival Strategies, IJRTI, 2022, 7(2). | ISSN: 2456-3315
Antalmarad S, Mishra KM. A Study on Survival Strategies Adopted By Startup Entrepreneurs, International E Conference on Adapting to the New Business Normal: The way ahead; c2020 Dec.
Krishna HS. Entrepreneurial Learning and Indian Tech Startup Survival: An Empirical Investigation, Asian Journal of Innovation and Policy. 2018;7(1):055-078.
Dwivedi R. Indian Startups: Analyzing Their Vulnerabilities and Prevailing Challenges, SMS Journal of Entrepreneurship & Innovation, 2019, 6(01), DOI: 10.21844/smsjei. v6i01.17665
Jhanwar A. Survival to Revival: Strategies That Can Help Startups During and Post the COVID-19 Era; c2020. https://yourstory.com/2020/06/survival-revival-strategies-startups-covid-19-pandemic
Matthew Singer Survival Strategies for Information categories for Information Technology Star Technology Startups Be tups beyond 5 Years; c2021.
Malpani R, Ghosh A. Corporate Social Responsibility Practices: A Strategy for Indian Startups to Sustain, 11(2). https://doi.org/10.1177/22785337211070357.
Hanks CT, Fat JC, Wataha JC, Corcoran JF. Cytotoxicity and dentin permeability of carbamide peroxide and hydrogen peroxide vital bleaching materials, in vitro. Journal of dental research. 1993 May;72(5):931-8.