Anthropocentric Study Of Pragmatonyms

Abstract

The article talks about how anthropocentric study of pragmatonyms  play an important role in the formation of brand names.  Help anthroponyms emerge. The system of proper nouns has a sizable collection of anthroponyms that represent nouns. In world linguistics, several new directions of anthropocentric paradigm such as sociolinguistic, linguocultural, pragmatic, psycholinguistic, neurolinguistic have emerged. Currently, the study of pragmatonyms among all units of the onomastic scale based on a new paradigm is on the agenda. Therefore, analyzing the linguistic, cultural and socio-linguistic features of pragmatonyms provides important information about the national-cultural identity of the people, the national way of seeing the world, religious-mythological views, traditions, values, and social-political life. it acquires a special scientific and theoretical importance in learning and illuminating the gradual improvement of the language.