A Study on Behavioural Finance and its Impact on Investment Decisions Made by Investors in Bikaner
DOI:
https://doi.org/10.53555/jaz.v43iS1.4648Keywords:
Behavioral finance, psychological factors, mentalAbstract
Behavioral finance, an emerging field, examines how psychological factors influence decision-making in uncertain situations. Understanding behavioral finance is crucial for gaining insight into investors' mindsets and their approach to various investment opportunities. This study aims to investigate the influence of key behavioral finance concepts such as overconfidence, perception, representativeness, anchoring, cognitive dissonance, regret aversion, narrow framing, and mental accounting on individual investors' decision-making processes in the stock market. Using a structured questionnaire, we conducted primary research involving 181 investors in Bikaner to achieve our primary objective of assessing the impact of behavioral finance on investors and exploring its relevance in their investment decisions. Additionally, we aimed to identify factors influencing investors' decisions and to delve into the various theories and concepts of behavioral finance as secondary objectives of our study.
Downloads
References
https://www.investopedia.com/terms/i/investment.asp
https://www.investopedia.com/articles/stocks/09/indian-stock-market.asp
Adrian MITROI, A. O. (2014). Retrieved january 2019, from google: http://store.ectap.ro/articole/978.pdf
Amar Kumar Chaudhary, a. P. (2017). A STUDY ON IMPACT OF BEHAVIORAL FINANCE. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND BUSINESS STRATEGY.
AndreaMasini, E. M. (2012, january). science direct. Retrieved january 2019, from google scholar:https://www.sciencedirect.com/science/article/pii/S030142151000532X
Arora, D. K. (n.d.). Behavioral Finance: An Insight into Investor’s Psyche. IOSR Journal of Economics and Finance .
ATHUR, A. D. (2013). EFFECT OF BEHAVIOURAL BIASES ON INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS IN KENYA.
BIRĂU, F. R. (n.d.). Retrieved january 2019, from google scholar: https://ideas.repec.org/a/cbu/jrnlec/y2012v3p45-50.html
Bloomfield, R. J. (2006, october). Google scholar. Retrieved feb 2019, from google: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=941491
Bucciol, A. &. (2015). Does Investors' Personality Influence their Portfolios?
Chandra, A. (2008). Decision Making in the Stock Market: Incorporating Psychology with Finance. National Conference on Forecasting Financial Markets of India.
Chaudhary, A. K. (2013). IMPACT OF BEHAVIORAL FINANCE IN INVESTMENT. iNTERNATIOANL JOURNAL OF MANAGEMENT RESEARCH AND BUSINESS STRATEGY.
Chiao-Ming Cheng, A. Y.-C. (20 , dec). Retrieved january 2019, from google: https://www.tandfonline.com/doi/full/10.1080/15427560.2018.1513404
Daiva Jurevičienė, O. I. (2013). BEHAVIOURAL FINANCE: THEORY AND SURVEY.
Dr. M. Vankatramanan, M. M. (2018). BEHAVIOURAL FINANCE - A STUDY ON THE MOTIVATION OF INVESTORS. International Journal of Scientific Research and Review, 9.
Gary Brase, S. D. (2018, december). Retrieved January 2019, from google scholar: https://www.tandfonline.com/doi/full/10.1080/15427560.2018.1492580
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Mr. Sunny Masand, Mr. Maulik Chandnani

This work is licensed under a Creative Commons Attribution 4.0 International License.