SERVICES QUALITY IN RELIGIOUS TOURISM WITH REFERENCE TO NAVAGRAHA TEMPLES IN THANJAVUR DISTRICT
Main Article Content
Abstract
This research delves into the realm of Religious Tourism Service Quality, specifically focusing on the Navagraha Temples in the culturally rich Thanjavur District. As the oldest form of tourism, religious pilgrimage has witnessed substantial growth in recent years. The study employs the World Tourism Organization's standards to assess safety, hygiene, accessibility, transparency, authenticity, and harmony in the context of these temples. Using a structured questionnaire and statistical analysis, the research unveils pilgrims' perceptions of service quality across various dimensions and establishes correlations with overall satisfaction. The findings provide valuable insights for practitioners, temple management, and policymakers in enhancing the religious tourism experience in this region.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Alampay, R.B.A. (2003), “Visitors to Guam: modeling satisfaction, quality and intentions”, dissertation, Michigan State University, East Lansing, MI.
Burns, R.C., Graffe, A.R. and Absher, J.D. (2003), “Alternate measurement approaches to recreational customer satisfaction: satisfaction-only versus gap scores”, Leisure Sciences, Vol. 25 No. 4, pp. 363-80.
Majid Heidari, Hamid Asna Ashari, Saeid Farahbakht and Saeed Parvaresh. Using the Analytic Network Process (ANP) In A Swot Analysis For The Development of Tourism Destination; Case Study: Kish Island, International Journal of Management, 5(6), 2014, pp. 21 - 31.
Kozak, M. and Rimmington, M. (2000), “Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination”, Journal of Travel Research, Vol. 38 No. 3, pp. 260-9.
Ramesh U, Kurian Joseph. The Holistic Approach of Ayurveda Based Wellness Tourism in Kerala, International Journal of Advance Research Management, 3(2), 2012, pp. 29 - 39.
Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988), “SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality”, Journal of Retailing, Vol. 64 No. 1, pp. 12-40.
Prof. Shraddha chowdhary. Health Is Wealth: Medical Tourism Industry In India The New Revenue Generator; Case Study: Kish Island, International Journal of Management, 4(4), 2013, pp. 141 - 148.
Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1994), “Alternating scales for measuring service quality: a comparative assessment based on psychometric and diagnostic criteria”, Journal of Retailing, Vol. 70 No. 3, pp. 201-30.
Poon, W.C. and Low, K.L.T. (2005), “Are travellers satisfied with Malaysian hotels?”, International Journal of Contemporary Hospitality Management, Vol. 17 No. 3, pp. 217-27. pp. 333-55.
C.P.Sokhalingam, Dr.N.Mani Mekalai and Dr.Clement Sudhahar Entrepreneurial Approach to Tourism Development In Oman, International Journal of Management, 4(3), 2013, pp. 48 - 60.
Yuksel, A. and Yuksel, F. (2001), “Comparative performance analysis: tourists’ perceptions of Turkey relative to other tourist destinations”, Journal of Vacation Marketing, Vol. 7 No. 4.