A STUDY ON FINANCIAL PLANNING AND FORECASTING IN MARKSMEN DIGI TECHNOLOGIES BANGALORE

Abstract

The short-term and long-term issues are addressed through financial management. The importance of understanding how capital of working plays a unique role in today's industrial function is enormous for all financial analysts. The review of the company's ability to maintain every day activities with the money, stock, and other liquid assets is crucial. In this situation, financial analysis aids management in maximizing the utilization of its financial assets while also identifying areas of financial vulnerability so that remedial action can be taken. So, it might be said that it is the basis for adopting any complex forecasting or planning method. Business finance mostly includes raising capital and using it wisely while keeping in mind the overall goals of the company. Management must exercise extreme caution when deciding and wisdom in this situation.