A study on measuring service quality of Domino’s in Panvel Region

Abstract

The purpose of this study is to measure service quality of Domino’s in Panvel Region. Dominos is one of the oldest & finest fast food restaurants since the 1960s. Dominos pizza is most preferred by the customers. The retail franchise outlet of dominos, on the Forbes Private 500 list, Domino's has the position of the 200th largest private firm. In addition to specialty items like flavored crust pizzas, Domino's offers a wide range of ‘pizza products, including pan, thin-crust and deep-dish pizzas’. Here the primary & Secondary method is used for data collection for the research. A Structured Questionnaire was prepared to collect data from the respondents for the analysis. It is observed that Paired Sample T-test ( Perceived & Expected Mean )  and Reliability Analysis is used for scale data. Resulting into P-value  0.971 which indicates that scale data is quite reliable and reductant. factors like “Reliability, Price & Usage, Assurance, Ambience, Empathy” etc are used to measure service quality of Domino’s in Panvel Region. It is concluded that variables like  Convenient staff, order & Management systems, location, cleanliness proves no significant difference between expected and perceived mean of service quality of Dominos in Panvel Region.