Pertaharjo Kitchen Development Strategy, Semarang City Through A Business Incubator: An Analysis Using The Compass Sustainability Method

Abstract

Kitchen Pertaharjo is one of the community developments under the guidance of PT Pertamina Patra Niaga DPPU Ahmad Yani CSR which has a business incubator facility. In its implementation, the business incubator is considered to be still less than optimal and there are several obstacles. Therefore, it is necessary to evaluate in order to formulate a new strategy for the development of the Pertaharjo Kitchen as part of Ahmad Yani's Pertamina DPPU CSR. In this study, the authors evaluate the Pertaharjo Kitchen business assistance using the Compass Sustainability analysis method. The author uses a mix method to analyze and describe the implementation of Dapur Pertaharjo for Compass Sustainability in 4 aspects, namely nature, economy, society, and well-being which can be taken into consideration for further development steps