Market Share and Purchase Influencing Factors of Various Pesticide Brands in Uttar Pradesh

Abstract

The worldwide consumption of pesticides is about two million tons per year. Out of which 45 percent is used by Europe alone, 25 percent is consumed in the USA, and 25 percent in the rest of the world. The three most commonly used pesticides are HCH (only gamma-HCH is allowed), DDT and Malathion, and these account for about 70 percent of the total pesticide consumption. India’s consumption of pesticide is only 3 percent of total world’s consumption of pesticides. Among different classes of pesticide, contribution of insecticide (60 percent) is high followed by fungicide (19percent), herbicide (16percent), Bio-Pesticide (3percent) and others (3percent). It is estimated that 18- 20 percent of total pesticides used in the country are applied on vegetables. The Government of India regulates the production, import, Sales, and use of pesticides through the Insecticides Act, 1968. The market in India is highly dominated by the foreign players. Bayer AG is the largest agrochemical producer in the world. Some of the big names include Yara International ASA, BASF, Bayer Crop Science Limited, Indofil Industries Limited, Makhteshim Agan Industries Ltd, Dow Agro Sciences, Monsanto, Syngenta, Aventis, Agrium etc. This study show the market shares of various brands in which 15.15% share in insecticides was Pexalon of Corteva Agriscience, 14.70% chess of Syngenta,13.16% of coragen(FMC India Pvt. Ltd.) and remaining others. In market share 33.09% Indofill Industries, 18.23% UPL and rest in remaining. The retail trade influence was maximum on the farmers and ranked I followed by influence from company representative ranked II. Farmers meeting, distribution of literature and samples, through participation in fairs and wall painting were moderately influencing factors, which were ranked fourth, sixth, and seventh.