BRAND AWARENESS AND PECEPTION OF POTENTIAL CLIENTS AT ONE POINT ONE SOLUTIONS LIMITED

Abstract

Brand awareness and perception play a pivotal role in influencing consumer behaviourandshaping a company's success in the market. By gaining insights into how the brand is perceived,the company can refine its marketing strategies, reinforce its brand positioning, and ultimately enhance overall client satisfaction. The primary purpose of this research is to investigate how potential clients are aware of OnePoint One Solutions and their preferences for engaging with the company. This study delvesinto various aspects of brand awareness and perception, including the first point of contact withthe company, familiarity with the brand, recall of advertisements, and overall satisfaction with the brand.