The Study Of Customer Satisfaction With The Special Reference To Panvel D-Mart
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Abstract
D-Mart is a popular supermarket chain in India. This study aims to understand the key factors influencing customer satisfaction, including product variety, pricing, store layout, staff behaviour, and overall shopping experience. Through qualitative and quantitative methods, the study analyses customer perceptions, identifies areas of strength and weakness for Panvel D-Mart, and recommends strategies to enhance customer satisfaction and loyalty. By focusing on this specific D-Mart location, the research offers valuable insights applicable to the broader D-Mart chain and the Indian retail landscape. The findings contribute to a deeper understanding of customer behaviour within the supermarket industry, ultimately guiding Panvel D-Mart and similar retailers towards improved customer satisfaction and sustained growth.
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