Ainun Fitria Yusuf, Abdul Razak Munir, and A. Nixia Tenriwaru. “The Influence Of Consumer Behavior On Purchasing Decisions For Boneless Milkfish: Partial Least Squares Structural Equation Modeling (PLS-SEM) Methods”. Journal of Advanced Zoology, vol. 44, no. 5, Dec. 2023, pp. 557-64, doi:10.53555/jaz.v44i5.3018.