Teki Yaswanth Kumar, Battula Vijay Kiran, & N Kishore Babu. (2023). Deciphering Customer Perceived Value a Comparative Study using Holbrook’s Typology across Brands in Visakhapatnam. Journal of Advanced Zoology, 44(S3), 1565–1578. https://doi.org/10.17762/jaz.v44iS-3.1909