[1]
Murthy, Y.S. , D. Srinivas, BS, R.C. and Kumar, G.V. 2023. Impulse Buying in the Digital Age: A Dimensional Study on Influencer Marketing Impact on Millennials. Journal of Advanced Zoology. 44, S3 (Oct. 2023), 920–928. DOI:https://doi.org/10.53555/jaz.v44iS3.824.