Dr. Wani Nalanda D, Ms. Kavita S. Waghmare. A Study On The Influence Of Advertising Appeals On Generation Z With Respect To E-Commerce. J. Adv. Zool. [Internet]. 2024 Mar. 4 [cited 2024 May 16];45(S4):404-13. Available from: http://jazindia.com/index.php/jaz/article/view/4226