MR. SANDEEP SAXENA; DR. AFROZ AHMAD; MR. SHAILENDRA SINGH BARATH. Research Examining the Utilization of Emotional Appeals in Television Commercials Across Various Sectors. Journal of Advanced Zoology, [S. l.], v. 43, n. S1, p. 668–673, 2022. DOI: 10.53555/jaz.v43iS1.4656. Disponível em: http://jazindia.com/index.php/jaz/article/view/4656. Acesso em: 2 jun. 2024.