VIEWERS’ PERCEPTIVITY ABOUT OTT PLATFORM: A CRITICAL STUDY WITH SPECIAL REFERENCE TO INDIAN WEB SERIES DURING COVID-19

Abstract

In the tenure of lockdown, all the people suffered a lot and its effect was seen for long time. Therefore, they had to stay at home and maintained a proper distance, so everyone had to spend their maximum time by utilizing internet facility by the means of technological advancement. Hence, in that pandemic situation, they had various alternatives to see. Therefore in that situation, OTT demand enhanced instantly and mostly audience spent their maximum time to engage them to use OTT service. Cinema hall had been shut down and films which were released and about to release were postponed around the country till the further order. The mode of entertainment had been shifted internet and it was replaced by OTT. Hence forth, it created the severe fear among the owners of cinema halls. In this paper, emphasis is given to analysis of factors that affect the usage of OTT platform. A well structured questionnaire was distributed to the respondents in Dehradun city and collects the primary data out of that, also inculcate the secondary data as well. A sample size was set of 250 respondents and after gathered the relevant information, applied the some statistical tools like chi square, ANNOVA etc.