SALES PROMOTION ACTIVITIES, REAL-ESTATE INDUSTRIES, BANGALORE

Abstract

The sales marketing initiatives in Bangalore, India's real estate market are the main subject of this study. Bangalore's real estate market has grown quickly, drawing substantial capital inflows as well as interest from both local and foreign investors. Examining the various sales advertising tactics and initiatives used by Bangalore real estate companies to entice prospective buyers and investors is the goal of this study. The study intends to provide light on the efficacy of various promotional tactics within the Bangalore real estate market by examining these strategies.

The research technique entails a thorough analysis of the body of knowledge regarding real estate industry sales promotion initiatives, in addition to primary data collecting via surveys and interviews with relevant parties such as customers, marketers, and real estate developers. Given the increasing prominence of digital platforms in the real estate market, the study will also examine how digital marketing and online promotions affect Bangalore's real estate market.

The results of this study will help to clarify the dynamics of sales promotion in the real estate sector and offer insightful information to academics and practitioners alike. The goal of the study is to provide real estate firms in Bangalore with ideas and advice on how to improve their approaches to sales promotion and interact with potential customers in a cutthroat market