Market Share and Purchase Influencing Factors of Various Pesticide Brands in Uttar Pradesh

The worldwide consumption of pesticides is about two million tons per year. Out of which 45 percent is used by Europe alone, 25 percent is consumed in the USA, and 25 percent in the rest of the world. The three most commonly used pesticides are HCH (only gamma-HCH is allowed), DDT and Malathion, and these account for about 70 percent of the total pesticide consumption. India’s consumption of pesticide is only 3 percent of total world’s consumption of pesticides. Among different classes of pesticide, contribution of insecticide (60 percent) is high followed by fungicide (19percent), herbicide (16percent), Bio-Pesticide (3percent) and others (3percent). It is estimated that 18-20 percent of total pesticides used in the country are applied on vegetables. The Government of India regulates the production, import, Sales, and use of pesticides through the Insecticides Act, 1968. The market in India is highly dominated by the foreign players. Bayer AG is the largest agrochemical producer in the world. Some of the big names include Yara International ASA, BASF, Bayer Crop Science Limited, Indofil Industries Limited, Makhteshim Agan Industries Ltd, Dow Agro Sciences, Monsanto, Syngenta, Aventis, Agrium etc. This study show the market shares of various brands in which 15.15% share in insecticides was Pexalon of Corteva Agriscience, 14.70% chess of Syngenta,13.16% of coragen(FMC India Pvt. Ltd.) and remaining others. In market share 33.09% Indofill Industries, 18.23% UPL and rest in remaining. The retail trade influence was maximum on the farmers and ranked I followed by influence from company representative ranked II. Farmers meeting, distribution of literature and samples, through participation in fairs and wall painting were moderately influencing factors, which were ranked fourth, sixth, and seventh.


Introduction
Agriculture is a critical driver of India's economy, employing 59% of the population and contributing 23% to the GDP in 2016.To sustain this sector and ensure food security for over 1.21 billion people, modern farming techniques, including the use of quality pesticides, are essential.Pesticides act as a protective shield for crops, effectively controlling pests, diseases, and weeds.Over the past five decades, the use of pesticides has significantly increased agricultural productivity in India.Worldwide, approximately two million tons of pesticides are consumed annually, with Europe (45%), the USA (25%), and other regions (25%) being major consumers.Common pesticides such as HCH, DDT, and Malathion remain popular due to their cost-effectiveness.India's pesticide consumption accounts for just 3% of global usage, with insecticides (60%) being the most widely used type, followed by fungicides (19%) and herbicides (16%).About 18-20% of pesticides are used on vegetables.Vegetables are rich in nutrients, but per capita consumption in India falls below WHO standards.India ranks second in global vegetable production, contributing 14% to the world's total.The demand for vegetables is projected to increase significantly.Pests, diseases, and weeds are responsible for significant crop losses in India, amounting to around 10-30% of total production.Effective pesticide use can help minimize these losses.The Government of India regulates pesticides through the Insecticides Act, 1968, ensuring their safe use while protecting human health and the environment.Regulatory bodies like the Central Insecticides Board play a crucial role.Uttar Pradesh faces challenges related to pesticide misuse, health and environmental concerns, and the need for better monitoring and enforcement of regulations.To address these challenges, the Uttar Pradesh government, in collaboration with central agencies, conducts awareness programs, training workshops, pesticide testing, and regulatory measures.The The table 1 depicting the market share of various insecticide brands in Uttar Pradesh provides several important results and conclusions about the insecticide industry in the region.These findings are crucial for stakeholders, manufacturers, distributors, and policymakers to understand the market dynamics and make informed decisions.Here are some key results-1.Market Leader Identification: Pexalon, produced by Corteva Agrisciences, stands out as the market leader with a 15.15% share.It achieves this position through an average annual sales of 1.98 lakhs per retailer or distributor, resulting in a total value of 198.33 lakhs.This indicates that Pexalon is the preferred choice among retailers and distributors in Uttar Pradesh.
2. Brand Diversity: The market in Uttar Pradesh is diverse, with several brands capturing significant market shares.Chess (Syngenta India Ltd) and Coragen (FMC India Pvt Ltd) are strong contenders, with 14.70% and 13.16% shares, respectively.This diversity is a positive aspect, providing consumers with a range of choices and fostering healthy competition.
3. Company Influence: Some companies, like FMC India Pvt Ltd, have multiple brands (Coragen, Ferterra, and Benevia) in the top 10, collectively capturing a substantial portion of the market.This suggests that brand portfolios and company reputation play a significant role in market success.

Distribution and Sales Strategies:
The table underlines the importance of effective distribution and sales strategies.Brands like Ampligo (Syngenta India Ltd) and Adama Acemain (Adama India Private Limited) might not have the highest individual sales but still hold significant market shares.This indicates that their sales strategies are effective in reaching a broader range of retailers and distributors.

Market Size:
The total market size for insecticides in Uttar Pradesh is 1309.23 lakhs, reflecting a substantial demand for these products.This underscores the economic significance of the insecticide industry in the region.
6. Opportunities for Growth: Smaller brands, such as Barazid (Adama India Private Limited), Takumi (Rallis India Ltd), and Furatox (Pi Industries Ltd), while having smaller market shares, still represent opportunities for growth and expansion, given the size of the overall market.
In conclusion, this table highlights a competitive and diverse insecticide market in Uttar Pradesh.While Pexalon enjoys the largest market share, there is a healthy mix of brands and companies, creating a dynamic market.Effective sales and distribution strategies, along with brand reputation, contribute significantly to market success.The size of the market indicates strong demand for insecticides in the region, which can be seen as an opportunity for both established and emerging brands.Overall, this data is essential for market participants and policymakers to understand and make informed decisions in the Uttar Pradesh insecticide industry.This indicates that the reputation and diverse product portfolio of these companies play a key role in market success.

Diverse Market:
The fungicide market in Uttar Pradesh is diverse, with several brands capturing notable market shares.This diversity provides options for farmers and agricultural professionals, enhancing the overall competitiveness of the market.

Total Market Size:
The total fungicide market size in Uttar Pradesh is 365.72 lakhs, indicating a substantial demand for fungicides in the region.This showcases the importance of the fungicide industry in supporting agriculture and crop protection.

5.
Opportunities for Growth: Smaller brands, such as Rokko (Biostadt India) and Blitox (Rallis), though having smaller individual market shares, still represent opportunities for growth and expansion in the market.Given the overall market size, these brands have the potential to increase their market presence.
In conclusion, the table reveals a competitive and diverse fungicide market in Uttar Pradesh.Indofil M-45 is the leading brand, but Saaf from UPL Limited is also a strong contender.Company reputation and brand diversity play pivotal roles in market success.The size of the market highlights significant demand for fungicides in Uttar Pradesh, creating opportunities for both established and emerging brands.Agricultural professionals and can utilize this data to make informed decisions and develop strategies for the fungicide industry in the region.The table 3 illustrating the market share of various herbicide brands in Uttar Pradesh provides significant insights into the herbicide industry in the region.Here are the key results and a discussion of these findings: 1. Market Leader and Competitors: Nomini Gold, manufactured by PI Industries Ltd., emerges as the market leader with a substantial 24.2% market share.Laudis from Bayer Crop Science follows with an 18.4% market share.These two brands clearly dominate the market.This indicates that certain herbicides are preferred by retailers and distributors in Uttar Pradesh.

Company Influence:
Similar to the previous tables, the influence of the manufacturing companies is evident.PI Industries Ltd. and Bayer Crop Science have their brands, Nomini Gold and Laudis, among the top contenders.This underscores the importance of brand reputation and diversified product portfolios in market success.

Diverse Market:
The herbicide market in Uttar Pradesh is diverse, with several brands capturing notable market shares.This diversity provides choices for farmers and agricultural professionals, contributing to market competitiveness.

Total Market Size:
The total herbicide market size in Uttar Pradesh is 396.67 lakhs, indicating substantial demand for herbicides in the region.This underscores the critical role of the herbicide industry in supporting agriculture and weed control.

Opportunities for Growth:
Smaller brands, such as Clincher by Corteva Agrisciences, though having a smaller individual market share, still represent opportunities for growth and expansion in the market.Given the overall market size, these brands have the potential to increase their market presence.

Brand Preferences:
The data also highlights that certain brands are preferred over others.For instance, Syngenta India Ltd. has multiple herbicide brands (Tinzer, Gramoxone, and Rifit) with notable market shares, reflecting the trust and recognition these brands have among retailers and distributors.
In conclusion, this table reveals a competitive and diverse herbicide market in Uttar Pradesh, with Nomini Gold and Laudis leading the way.The success of certain brands and companies indicates the importance of reputation and a diversified product portfolio in capturing market share.The substantial market size highlights strong demand for herbicides in the region, providing opportunities for both established and emerging brands.This data is invaluable for agricultural professionals, policymakers, and businesses in making informed decisions and formulating strategies for the herbicide industry in Uttar Pradesh.

Purchase influencing factors for farmers
In this section factors were discussed which have influence the farmers in brand preference.The table provides insights into the factors that influence farmers' preferences for various pesticide brands in the study area.Here are the key findings: 1. Retailer Recommendation: Retailer recommendations emerged as the most influential factor with a total score of 2500 and a mean score of 25.5.This indicates that the advice and suggestions of retailers significantly impact farmers' brand preferences, making it the topranking attribute.
https://jazindia.comAvailable online at: -2215 -2.Competitive Price: Competitive pricing is the second most important factor, with a total score of 2400 and a mean score of 24.5.This suggests that farmers are price-sensitive and consider cost when selecting pesticide brands.
3. Quality: Quality ranks third, with a total score of 2350 and a mean score of 23.5.This highlights that farmers prioritize the effectiveness and reliability of pesticides.

Previous Experience:
Previous experience with a brand is the fourth most influential factor, with a total score of 1850 and a mean score of 18.5.Farmers' past interactions with specific brands shape their preferences.
5. Brand Popularity: Brand popularity is ranked fifth, with a total score of 1840 and a mean score of 18.4.While brand recognition plays a role, it is not as important as other factors.
6. Timely Availability: Timely availability ranks sixth, with a total score of 1800 and a mean score of 18.0.Farmers value the accessibility of pesticides when making their choices.
7. Co-farmer Opinion: Co-farmer opinions are the seventh most influential factor, with a total score of 1350 and a mean score of 13.5.The opinions of fellow farmers hold significance but are not the primary driver of preference.
8. Sales Promotional Activity: Sales promotional activity ranks eighth, with a total score of 1260 and a mean score of 12.6.Promotional efforts have a moderate impact on farmers' decisions.9. Advertisement: Advertisement is the least influential factor, ranking ninth, with a total score of 750 and a mean score of 7.5.This suggests that advertising alone has minimal impact on farmers' brand choices.
The data highlights several key takeaways regarding the factors influencing farmers' preferences for pesticide brands in the study area: • Retailer Recommendations Reign Supreme: Retailer recommendations hold the greatest sway over farmers' decisions.Farmers trust and rely on the advice of local retailers, emphasizing the pivotal role of these intermediaries in influencing brand choices.
• Price and Quality Matter: Competitive pricing and product quality are paramount factors.Farmers seek cost-effective solutions without compromising on the efficacy of the pesticides they use.
• Experience Carries Weight: Previous experience with a brand plays a substantial role in shaping preferences, indicating the lasting impact of product performance on farmers' choices.
• Popularity and Promotion Have Moderate Influence: While brand recognition and promotional activities do influence decisions, they are not as impactful as retailer recommendations, price, and quality.
• Advertisement Holds Minimal Significance: Advertising alone does not significantly impact farmers' choices, reinforcing that practical considerations like advice from retailers and product performance are more compelling.
Overall, this information provides valuable insights for pesticide manufacturers and marketers, emphasizing the importance of strong relationships with retailers, competitive pricing, and delivering quality products to meet the preferences of farmers in the study area.• Company Representatives Play a Key Role: Company representatives are the second most influential group, underlining the significance of personal interactions with farmers in influencing their choices.
• Practical Demonstrations Matter: On-farm demonstrations are also highly influential, highlighting the value of showing product efficacy in real farm conditions.
https://jazindia.comAvailable online at: -2217 - • Diverse Promotion Methods: Farmers are influenced by a variety of promotional methods, including literature distribution, farmer meetings, and visual promotions like wall paintings and banners.
• Traditional Media Less Influential: Traditional media like radio, local papers, and theaters have a less pronounced impact on purchasing decisions compared to more direct and personal methods.
Overall, this information is valuable for pesticide manufacturers and marketers, demonstrating the importance of personal interactions, practical demonstrations, and a mix of promotional methods in influencing farmers' purchasing behaviour in the study area.

Conclusion
In conclusion, Pexalon, Chess, and Coragen are among the leading insecticide brands in Uttar Pradesh, with Pexalon holding the highest market share.The data reflects a competitive market with various brands, highlighting brand diversity.Certain companies have multiple brands, emphasizing the role of brand portfolios and company reputation.The total market size for insecticides is substantial, underlining the significant demand for these products in Uttar Pradesh.Indofil M-45 and Saaf are the dominant fungicide brands in Uttar Pradesh.Company influence is notable, with brands from certain manufacturers consistently ranking high.Nomini Gold and Laudis are the leading herbicide brands, with a substantial market share.The total market size for herbicides is substantial, reflecting high demand in Uttar Pradesh.Retailer recommendations and competitive pricing are the most significant factors influencing farmers' preferences for pesticide brands.Quality, previous experience, and brand popularity also play crucial roles in shaping farmer preferences.Retail traders' influence is the most significant, highlighting the importance of their recommendations in shaping farmers' purchasing behaviour.Company representatives hold the second most considerable influence, underscoring the significance of personal interactions with farmers.Th present research provide a comprehensive picture of the agricultural input markets in Uttar Pradesh.They emphasize the importance of various factors such as brand reputation, product quality, pricing, and personal interactions in shaping farmers' preferences and purchase behaviour.Understanding these dynamics is critical for agricultural businesses and policymakers to make informed decisions and effectively cater to the needs of farmers in the region.

Table 1
Market share of different brands of insecticides in Uttar Pradesh Source: Present Survey Data by Researcher Available online at: https://jazindia.com-2212 -

Table 2
Market share of different brands of fungicides in Uttar Pradesh Present Survey Data by Researcher The table 2 detailing the market share of various fungicide brands in Uttar Pradesh provides valuable insights into the state of the fungicide industry in the region.Here are the key results and conclusions drawn from the table: Similar to the insecticide market, this table highlights the influence of certain companies in the fungicide market.Companies like Indofil Industries Ltd. have multiple brands (Indofil M-45 and Sprint) in the top 10, collectively capturing a significant share of the market.

Table 3
Markets share of different brands of Herbicides in Uttar Pradesh Available online at: https://jazindia.com-2214 -

Table 4
Factors influencing farmer's preference for various brands of pesticides in study area

Table 5
Influence of promotional activities on farmers purchase behaviour